Likes are easy. Comments take effort. Today, social influence is increasingly measured not just by followers, but by engagement depth—especially through comments and threads. Whether it’s a viral tweet debate, a TikTok stitching challenge, or a heated Instagram reply, comment culture is fueling algorithmic visibility and brand interaction.
This post examines how brands and influencers are now designing content to spark conversation rather than just impressions. It also covers the growing importance of community moderation, comment analysis tools, and how to turn comments into insights for product or content development. In 2025, real influence talks—and replies.
