Personalization used to mean using someone’s name in an email. Now, AI has taken it to another level—tailoring content, ads, products, and services to each individual’s behavior and preferences. Streaming platforms recommend what to watch next, e-commerce sites show the perfect product, and language apps adjust lesson plans based on performance—all thanks to AI.
This post explores how businesses are leveraging AI-powered personalization to improve customer experience and conversion rates. It also touches on the tech behind it: behavioral modeling, recommendation engines, and adaptive learning systems. While users enjoy the convenience, the post also raises concerns about data privacy, filter bubbles, and manipulation in hyper-personalized digital spaces.