Once limited to Snapchat and Instagram Stories, vertical video is now dominating content formats across nearly every platform. TikTok’s explosion led YouTube to launch Shorts, Instagram to push Reels, and even Pinterest and LinkedIn to experiment with mobile-first, full-screen video content. This isn’t just a trend—it’s a shift in how users consume media in the smartphone era.
This post explores how vertical video is influencing marketing strategy, content creation, and ad placement. It includes best practices for creators and brands: keeping videos short, attention-grabbing in the first 3 seconds, and optimized for silent viewing. The vertical format isn’t just about aesthetics—it’s about adapting to the natural behavior of mobile users.
